Brand-manager, deputy marketing director, product-

The basic duties:
• Working out and realization of marketing strategy of promotion of the brands;
• Positioning of the brands in the market, market segmentation, a choice of perspective directions of development of the brands;
• Management of the assortment of the brands, a conclusion to the market of the new goods;
• Optimization of the price policy;
• Forecasting of the sales volumes;
• Research of the market, the competitive environment, monitoring of grocery and marketing activity, research of consumer preferences;
• Working out, coordination and the control of carrying out of the marketing actions;
• Planning and management of the marketing budget;
• Quality assurance of products, carrying out of actions for quality improvement;
• Preparation and carrying out of trainings, presentations on the brands.

The basic achievements:
• Development of new goods;
• Working out of motivational programs for partners;
• Creation of the creative concept of advertising materials of the brands.

The basic duties:
• Development and realization of marketing strategy of promotion of the brands;
• Development and conclusion to the market of new brands;
• Development of positioning of the brands in the market;
• Optimization price and assortment strategy of the company;
• Forecasting of sales volumes;
• The control and execution of the budget;
• Realization of the analysis of the market, detection of requirements of consumers to a product, the analysis of the attitude of consumers to a product;
• The control of product quality, carrying out of actions for improvement of product quality, packing;
• Coordination and the control of work of the divisions participating in the project on each product;
• Preparation and carrying out of exhibitions, presentations, seminars.

The basic achievements:
• Development and conclusion to the market of production under own trade marks (private labels) of federal retail networks;
• Development of new products under own brand;
• Development and carrying out of redesign of product packing;
• Preparation and writing of analytical reports on different categories of the goods in the market of fish and seafood.

Основные обязанности:
The basic duties:
• Development of the general marketing strategy of promotion of production of the company;
• Carrying out of marketing researches;
• Preparation of recommendations on creation of new production, change of characteristics of production;
• Optimization of the assortment strategy;
• Preparation of recommendations on optimization of the price policy;
• Preparation of the offers on perfection of structure, composition and the organizations of work of sale network;
• Support and development of firm style of the company;
• Development of advertising strategy;
• The organization external marketing information system of the company;
• Preparation and carrying out of exhibitions, presentations, seminars.

The basic achievements:
• Direct participation in work on creation of the marketing department “from zero”;
• Development and preparation of offers and recommendations on creation of new production, change of characteristics of production to a company management and a department of development;
• Preparation and writing analytical reviews, reports;
• Preparation and carrying out of presentations.

The basic duties:
• Research of the market and its participants;
• Optimization of the assortment strategy;
• Positioning and promotion of the goods;
• Development of advertising strategy;
• Development and organization of the actions of sales promotion;
• Preparation and carrying out of exhibitions, presentations, seminars.

The basic achievements:
• Development and writing of presentation of the company;
• Preparation and writing analytical reviews, reports;
• Development of new structure of a site.

Basic duties:
• The formulation of the tasks, the organization, coordination, check of the works of the marketing-analyst and servicing departments within the framework of the specified directions;
• The analysis of an environment (research of the markets, clients, competitors, etc.);
• The analysis of the domestic information (the basic parameters of activity within the framework of directions);
• Development and the organization of actions on sales promoting;
• Development of advertising strategy;
• Planning of the marketing budget;
• The estimation of perspectivity of the Russian regions by way of opening branches, shops, warehouses and other forms of presence of holding;
• Preparation and carrying out of exhibitions, presentations, seminars.

The basic achievements:
• Experience of administrative work;
• Development and initiating of new structure of a site of holding;
• Development and creation of a full promotional materials on a new direction "Complete set" (a picture album of the works, booklets, a material for dispatch and etc.);
• Development and carrying out the PR-campaign of the holding.

Basic duties:
• Research of the market of finishing materials (research of the factors influencing on development of the market; the analysis of rates and tendencies of construction; research of a property market; studying of tendencies of a supply and demand);
• Gathering and the analysis of the information on competitors (price and commodity policy, programs on promotion, channels of distribution, development strategies);
• Research of consumers (project development of research, determining of methods, samples, forms of stimulation of participants, development of forms for research, gathering and the analysis of the information on basic needs, intentions, behaviour, criteria of a choice client groups concerning the goods, mark, the company-supply);
• The analysis of sales of commodity directions of holding;
• The analysis of client bases;
• Revealing of positive and negative dynamics of conducting parameters;
• The analysis of the efficiency of advertising;
• Research of quality of servicing, etc.

The basic achievements:
• Experience of a spelling of analytical reports;
• The spelling of technical reports to department of information technologies on improvement of information handling for preparation of analytical reports;
• Development and a spelling of releases of the monthly corporate newspaper of holding.

Basic duties:
• Monitoring of the market;
• Planning of the sales (analytics and recommendations on sales);
• Management of stock of goods;
• Planning of the budget of purchases, marketing researches;
• Studying of activity of competitors;
• Analytical handling of results of the researches and plannings;
• Development of recommendations on the pricing and commodity policy;
• Development of advertising strategy of the company, work with advertising agencies.

The basic achievements:
• Experience of a spelling of analytical reports;
• Advertising text materials (leaflets, posters, booklets, advertising blocks) are independently developed and introduced;
• Development of structure of a site of the company.

·         Development and conclusion to the market of brands "from zero"‚
·         Development and realization of marketing strategy of advancement of the brands‚
·         Development of the concept of positioning of the brands‚
·         Optimization price and assortment strategy of the company‚
·         Forecasting of sales volumes‚
·         The control and execution of the budget‚
·         Initiation and carrying out of marketing researches‚
·         Realization of the analysis of the market‚ revealing of requirements of consumers to a product‚ the analysis of the attitude of consumers to a product‚
·         Quality assurance of products‚ carrying out of actions for improvement of quality of products‚ packing‚
·         Preparation and carrying out of exhibitions‚ presentations‚ seminars‚
·         I have an analytical mentality‚
·         English (intermediate)‚
·         Experience of a management by collective‚
·         Experience of creation of the marketing department "from zero"‚
·         The advanced user of the personal computer (Windows‚ Word‚ Excel‚ 1С‚ Power Point‚ ACDSee‚ Adobe Photoshop CS‚ Outlook Express‚ Internet Explorer)

Additional professional education

Degree "The organization of marketing department at the enterprise"