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| Опыт работы |
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| более 5 лет |
| Bank BCC-Moscow, с октября 2009 по апрель 2010 |
| Должность: | Deputy Head of Marketing Unit |
| Systematic collection and analysis of information about competitor’s products and services for retail and for SME, upgrading the product range of the bank under the structure of demand in the market
The choice of communication channels to promote products and services for retail and for SME, evaluation of the effectiveness of marketing activities
Market researches, SWOT-analysis, development of marketing strategy
Creating Bank’s corporate identity and brand-book
Building a positive image of the Bank in the media, preparing news blocks, articles, participation in exhibitions and in conferences, PR-activity |
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| Medicina AlfaStrahovanie, с октября 2008 по август 2009 |
| Должность: | Head of Marketing Unit |
| Developing new projects of opening private medical centers in Russian regions
Creation unit brand conception for medical centers network (interior / exterior)
Creation of brand-book for medical centers network
Developing of strategy expansion on regional markets
Developing of new medical programs and products for people and legal companies
Market researches on regional markets
Promotion of trade mark - "Alfa-Center of Health" on regional markets |
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| Rosbank, с марта 2008 по сентябрь 2008 |
| Должность: | Head of SME (Small Market Enterprises) Marketing Unit |
| Management and organization of the department, team leader of the unit with followings responsibilities:
SME products and services market analysis, Market research including monitoring and analysis of SME news, rating of SME market capacities, market segmentation
Market shares analysis, analysis of the competitive environment, product development, market positioning in accordance to the market needs, SME market segmentation, market forecasts
Identification and anticipation of customer demand, the SME products and the services
Product portfolio analysis, Systematic collection and data analysis of the overall sales by SME credits, marketing output controlling, sales forecasts
Distribution channel determination, promotion and market placemen, customer relationship management and communication |
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| Credit Europe Bank, с февраля 2007 по март 2008 |
| Должность: | Deputy Head of Trade Marketing Unit Marketing Department |
| Market research analysis, Product complementation, Sales performance and origination, Business development, Marketing manuals preparation
Corporate Identity, Design and Implementation
New product launches, product revamps and other promotions for SME
Develop, control and implement product policy in auto lending
Creation of the uniform databases on SME
Develop and realization of partner financial programs on credit by export - focused the enterprises, participants of TASIC program (the Russian Agency support of SME)
Realisation of programs on participation of bank in the state programs support of SME (Fund of assistance of SME, OPORA - RUSSIA)
Develop and sales of business-vehicles-credit for SME on the basis of partnership programs with cars manufacturers and dealers (HYUNDAI, ComTrans, Autoframos-Renault, INKOM-Auto, Eleks Polis, the Block Concern)
Presentation of the Banks’ products and services to clients
Close cooperation with the Business Development department with the aim of developing new banking products to satisfy their clients needs
CRM introduction - optimisation and the control of the business- processes between internal bank processes
Develop of bonus system for stimulation of sales by SME products of bank
Market competition analysis in the SME market
Briefing preparation, advertisement agencies invitations to tendering for PR campaigns, and product promotion |
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| JOINT-STOCK COMPANY "DVA", с июня 2003 по декабрь 2006 |
| Должность: | Senior manager of marketing department |
| Marketing research
Analysis of competitor’s activity
SWOT analyses
Development of the plan of marketing actions
Budget drawing
Organization and realization of creative tenders
ATL and BTL actions
Development of Marketing Projects
CI (Corporate Identity) implementation |
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| "Technolak Ltd." - the importer of DuPont Refinish into the Russian Federation and the equipments for auto repair, с сентября 2001 по апрель 2003 |
| Должность: | The Head of a department of advertising and PR |
| Management of advertising unit
ATL & BTL activity
Partnership special actions and presentations
Promotion of new brands for car repair
Planning of the budget
Service of the dealers network |
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| Профессиональные навыки |
| • Work experience since more then 14 years
• Marketing education and professional
• Outstanding knowledge of the advertising market
• Team player
• Fluent English
• Excellent communication skills
• Good organizational capabilities
• Analytical skills
• Confident PC user
• Driving license - B‚ C; private automobile |
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